BAR0807-04 BSTRAT

Six (6) factors indicating the likelihood of new competitors to enter an industry.

  1. Capital investment required.
  2. Access to raw materials, technology, and suppliers.
  3. Economies of scale required for profitability.
  4. Customer loyalty and customer cost of switching providers.
  5. Access to distribution channels.
  6. Governmental restrictions to entry.
May 19, 2018 | |