BAR0807-05 BSTRAT

Five (5) factors useful in identifying the level of threat from substitute goods or services.

  1. Availability of substitutes.
  2. Ease of use of substitutes.
  3. Relative price and performance of substitutes.
  4. Buyer’s brand loyalty.
  5. Cost to buyers of switching to substitutes.
May 19, 2018 | |