BAR0807-06 BSTRAT

The 5 factors influencing the bargaining power of buyers in an industry.

  1. Number of suppliers.
  2. Extent to which information about the good or service is available.
  3. Extent to which there are dominant buyers of the good or service.
  4. Extent of product standardization.
  5. Cost to buyers for switching suppliers.
May 20, 2018 | |